Iowa soybean grower Dean Coleman serves as vice chairman of ASA’s World Initiative for Soy in Human Health (WISHH) that is expanding trade for U.S. soybeans in emerging market countries like Pakistan.In a new video, World Initiative for Soy in Human Health (WISHH) Vice Chairman Dean Coleman shares how WISHH leverages state soybean checkoff funds to expand trade for U.S. soybeans. Click here to view!Coleman, an Iowa soybean grower and American Soybean Association (ASA) director, describes how WISHH secured funding from the U.S. Department of Agriculture (USDA) and other non-checkoff sources to grow markets in countries where there is little use of U.S. soy.Coleman says WISHH’s work in Pakistan as an example. WISHH’s USDA-funded Feeding Pakistan project launched demand for soy-based feeds in the Asian country. Pakistan’s demand for U.S. soy has grown, so WISHH is transitioning the country to U.S. Soybean Export Council (USSEC) for further development.