During 2018, compared to 2017, Kvarner was visited by 4% more guests (3 million arrivals) who achieved 2% more overnight stays (19 million overnight stays). In absolute numbers, the increase in overnight stays compared to 2017 is 400.000, and compared to 2016, as much as 2 million (12% more).5 leading markets together it realizes 13,7 million overnight stays (72% of the total number of overnight stays): Germany, Croatia, Slovenia, Austria and Italy. Guests from Germany realize 4,8 million overnight stays alone and this year they record 5% more arrivals and 3% more overnight stays. From year to year the number of German guests is increasing: compared to 2016 there are 19% more arrivals and 17% more overnight stays, and in the last 5 years the tourist traffic of German guests has increased by 35% in arrivals and 40% in overnight stays. In second place in terms of the number of overnight stays are domestic guests with 2,8 million overnight stays, Austrians in third place (1,8 million overnight stays), and Italians in fourth (1,3 million overnight stays).The next 5 countries sorted by number of nights are Hungary, the Czech Republic, Poland, Slovakia and the Netherlands.Among subregions The island of Krk leads with 6,9 million overnight stays (share of 36% in the total number of overnight stays). During 2018, there were 6% more arrivals and 3% more overnight stays on Krk compared to 2017.In second place is the Crikvenica-Vinodol Riviera (3,2 million), and in third place is the island of Losinj (2,4 million). The ranking according to the number of overnight stays continues: the island of Rab (2,2 million), the Opatija Riviera (2,2 million), the island of Cres (1,1 million), the Rijeka area (800.000) and Gorski kotar (110.000). Among the destinations, the “best” is Mali Lošinj (2,4 million overnight stays), and Crikvenica follows it with 100.000 fewer overnight stays.As for accommodation in total 40% of overnight stays were realized in family accommodation (7,6 million). Camps are in second place (3,7 million, 20% share) and hotels in third (3,6 million, 19% share). Also, another detail is important to point out, and that is how the largest percentage increase was achieved during the off-season months.Thus, in the first 6 months, 8% more overnight stays were achieved, and in the off-season 4% more overnight stays, while the “main peak” of the season was at the level of last year. “When we analyze the good tourist results that Kvarner can boast of in the last few years, we see that the growth is not accidental and that the direction in which we are going is the right one. Through the joint work of all tourist entities in Kvarner, success did not come by itself, a lot has been done and is being done to promote new content and raise the quality of services.”Concludes Peršić Živadinov.The message for the end is not to raise prices, but to raise quality.More one record season na Kvarner For several years, the Primorje-Gorski Kotar County has been subsidizing loans for family accommodation hosts in the Kvarner family program, and the goal of the program is to improve the service and raise the quality of accommodation in facilities that provide catering services in the Primorje-Gorski Kotar County.Thus, the hosts in family accommodation with an interest rate of 1 to 2% had the opportunity to raise the quality of family accommodation, in which 40% of overnight stays were realized in Kvarner last year, ie 7,6 million overnight stays.That this measure proved to be a complete success is shown by the fact that in 2018 the trend of demand for higher category accommodation will continue in Kvarner.Photo: Kvarner.hrThe increase in family accommodation is 4%, but family accommodation with 5 * achieved as much as 26% more overnight stays. The same goes for campsites: 4% increase in campsites collectively and 28% in campsites of the highest category.Although, when we look at the overall statistics, hotels in 2018 realized slightly fewer overnight stays (-2%), it is important to emphasize that hotel accommodation of the highest category, ie 5 * hotels, recorded an increase in overnight stays of almost 10%.Regardless of the category, 5 * facilities in 2018 in Kvarner achieved an increase in the number of overnight stays of 20%The conclusion is clear. The better the accommodation, the better the occupancy, and thus the earnings from tourism. And that is why the visionary project of investing in raising the quality of family accommodation through subsidized loans proved to be a complete success. The Zadar County is moving in a similar way, and there is an initiative in Istria.”As far as accommodation capacities are concerned, there has been a trend for a long time – the higher the number of stars, the higher the occupancy. Tourist workers have also recognized these new trends in the market, and this is most vividly shown by the data on, for example, investments in family accommodation. In Kvarner, half of the accommodation capacity is in family accommodation, and that is why through the Kvarner Family project which we brand family accommodation and the help of PGC, which subsidized the interest rate to renters who wanted to invest, we helped them achieve that. In a couple of years of implementation, the measure has visibly contributed to the results – in the last 2 years the number of private facilities with 5 * has doubled, and facilities categorized with 5 * have achieved as much as 26% more overnight stays this year, which is a big increase when compared to 4 % of the total in all family accommodation facilities in Kvarner during 2018.”Points out the director of the Kvarner Tourist Board, Ph.D. Irena Peršić Živadinov adds that thanks to such investments, renters will provide their guests with higher quality in the long run, and they ultimately took the opportunity to increase their own earnings from tourism.
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