The profile of touch football in Australia is continuing to grow, with the latest media watch statistics showing touch football news has reached around 9 million people in the first three months of this year. Australian Touch Association CEO, Bill Ker says the statistics are both exciting and also interesting for the development and promotion of touch football in the media arena. “The Australian Touch Association has embarked on a twelve month media watch campaign to obtain an understanding of the extent of mentions the sport has in the media nationally,” says Mr Ker. “”The media for the past three months has been extensive with a wide reach nationally.” “It was also determined to extend the boundaries of the watch to cover New Zealand as well, because this will enable the ATA to not only quantify the media coverage in Australia but compare it with coverage from the other largest international member of the Federation of International Touch,” explains Mr Ker. The month of March saw touch football receive 138 mentions in the print, radio, television or online media. This was double the number of mentions for the months of January and February. In terms of audience numbers, it is estimated that these 138 stories reached almost 3.2 million people. This result, combined with the results recorded for January and February, shows touch football news has reached around 6.4 million people this year alone through the forms of print, radio or television. Mr Ker says the internet is another big winner in terms of coverage, with the ATA website recording a record number of hits in recent months. “Especially pleasing for the ATA is the homepage hits of over 3.5 million since November last year. The month of March produced 40,000 hits short of 1 million, which is a direct reflection of the interest the NTL generates. The ATA has studied the usage patterns of the homepage and is aiming the direction of the homepage information towards servicing those usage trends,” Mr Ker highlights. Since the beginning of the year almost 2.6 million hits have been recorded by the ATA, while at the peak of the NTL competition over 65,000 hits were recorded in just one day. It also needs to be mentioned that these statistics on internet usage relate purely to the ATA website and do not include statistics on the other international, state and local websites, who have also noticed an improvement in their website hits. Therefore these statistics can be said to be just the tip of the iceberg! By far the biggest improver in media coverage of touch was the number of television news stories. The month of March saw 20 touch football news stories produced, being primarily in state and regional news broadcasts. This number is also almost double the total number for January and February combined. In terms of audience numbers, the television coverage is estimated to have reached just over 500,000 for January and February, and over 800,000 for the month of March. The print media, which includes local, regional, state and national newspapers, reached the largest audience, with 83 stories published and an estimated number of almost 2.2 million readers. Wagga Wagga, Yass and several Western Australian media outlets are doing especially well, receiving regular coverage of their local and regional events in print and on radio and television. The Gold Coast and Sunshine Coast are other areas becoming more regular in the coverage touch football receives there. Coffs Harbour and the NTL’s were also successful, with the tournament being reported on the daily regional television news bulletins, as well as securing print and radio stories. With regional media outlets always searching for news stories, especially those of local interest, it is important for the ATA and all state and local organisations to continue to look for opportunities for touch football development through the media. “All in all the ATA is very pleased with the results of the media watch and the homepage usage and looks forward with confidence to a wider awareness of this great sport in the forthcoming months,” says Mr Ker. Rachel Moyle, 0422233165
The 2012 State of Origin Series will be held on Friday, 21 September and Saturday, 22 September 2012 at the Port Macquarie Regional Sports Stadium and will be held in conjunction with the Touch Football Australia 2012 X-Blades National Youth Championships event. To view the list, please click on the media release below. Related Files2012_soo_referees_announcement1-pdf
By Eden Richards Teams will be putting it all on the line as they head into day three chasing a finals berth. Several competitions are evenly poised heading into the final day of fixtures.Injuries featured heavily on day two as many teams struggled with the extreme Coffs Harbour heat taking its toll. The Brisbane City Cobras sit undefeated at the top of the Mixed Open competition with the South Queensland Sharks and Sydney Rebels sitting 2nd and 3rd respectively. The Sydney Mets round out the top four. The Sydney Mets are the stand out team in the Men’s T League Pool A as they continue a strong undefeated run. Pool B is a Queensland affair with the Central Queensland Bulls (A) sitting undefeated on top and the South Queensland Sharks (A) just one win behind. It’s a two horse race in the Women’s T League Pool A as both the Hunter Western Hornets and Victoria sit on five wins from five starts.The two leaders will play tomorrow morning to decide who finishes first. Pool B is being dominated by Queensland with the top five teams all coming from the region. The Sunshine Coast Pineapples sit undefeated in 1st.The Sharks and the Rebels cannot be separated after day two of the Women’s 27’s with both sitting 10 points clear at the top of the standings. The Scorpions are the team to beat in the Men’s 30’s as they round out the 2nd day of competition undefeated. In a huge gap in the class the Hornets have failed to win a game and will look to disrupt the finals chances of their competitors tomorrow. The Pineapples and the Hornets are battling it out for 2nd and 3rd in the Women’s 35’s as the Cobras sit top. A clear top four has emerged in the Men’s 40’s with the Hornets, Mets and Cobras all undefeated. The Defence Warriors are chasing hard in 4th. The South West Queensland Swans remain undefeated in the Women’s 40’s with the North Queensland Tropical Cyclones and the Hornets sitting one game behind. The Scorpions and the Sharks have all but secured the top two spots in the Men’s 45’s and the Men’s 50’s. The Cyclones and the Southern Suns are dominating in Pool A of the Men’s 55’s and the Mets today extended their unbeaten run to four games in Pool B. The Senior Mixed is a battle between three with the Sharks A, Suns and Scorpions all sitting together at the top of the table on 16 points. Related LinksNTL Day Two Wrap
About the authorCarlos VolcanoShare the loveHave your say New absence for Real Madrid attacker Baleby Carlos Volcano10 months agoSend to a friendShare the loveGareth Bale is set to be missing for another two weeks at Real Madrid.The Welsh international suffered a calf problem in the 2-2 draw against Villarreal.First tests have revealed he will be sidelined for around two weeks, although he will undergo further tests. Therefore, Bale will miss the games against Real Sociedad, Leganes (Copa del Rey) and Real Betis, but he could re-appear for the second leg of the Copa del Rey clash with Leganes if all goes well. If he doesn’t make that on time, his objective will be to be fit again for the vital league game against Sevilla at the Santiago Bernabeu on Jan. 19.
zoomImage Courtesy: Stena Line Swedish ferry company Stena Line has increased its capacity between Karlskrona and Gdynia with the addition of another ship on the route.The company said that its 170-meter-long Stena Nordica entered the service as the fourth ship to connect the Sweden and Poland on October 6, in an effort to meet the strong demand in growth for freight and passengers.Previously, the route was operated with three RoPax vessels and one cargo vessel. With Stena Nordica, the route is now operating with four RoPax vessels, which will provide freight and passengers with a choice of up to four departures a day from each port.“We have had strong growth in recent years, and we are still experiencing a strong demand for increased capacity from both freight customers and passengers. This means we must continue to invest and adjust our tonnage to match the needs of our customers, and to add the Stena Nordica on this route is a very important step,” Marek Kiersnowski, Trade Director of Stena Line’s routes between Sweden and Poland, said.The 2000-built Stena Nordica, which has been refurbished and modernized both internally and externally, will sail on the route with Stena Vision, Stena Spirit and Stena Baltica.The unit has a passenger capacity of 450 and a loading capacity of 1,950 lane meters.